M-First USA LLC

Thirty-five locations in Japan.
The next one is in Texas.

We are the U.S. arm of a Nagoya restaurant group, developing our first yakiniku — Japanese tabletop-grill barbecue — restaurant in North Dallas.

Marbled beef served for tabletop grilling at Yakiniku Horumon Togo
焼肉ホルモン 東郷 — Yakiniku Horumon Togo, the group's Japanese BBQ brand. The Texas restaurant is built on it.

The group in Japan

M-First Co., Ltd. (有限会社エムファースト) was registered in Nagoya in 2005 and operates restaurants and relaxation salons across Aichi and Gifu prefectures — eight brands, thirty-five locations.

35Locations
17Restaurants
1,377Seats
2005In business since

These are not small rooms. Six of the group's restaurants seat more than 145; the largest seats 210 and parks 200 cars. Building and running a big suburban box on a highway pad is what the parent company does at home, and it is what we intend to do in Texas.

ステーキハウス インディアンズSteak House Indian's · steakhouse3 locations
メガ・インディアンズMEGA Indian's · large-format family steakhouse7 locations
焼肉ホルモン 東郷Yakiniku Horumon Togo · Japanese BBQ2 locations
キッチンヒロシKitchen Hiroshi · Western-style diner2 locations
天ぷらの天神Tenpura no Tenjin · tempura1 location
海鮮食堂Kaisen Shokudo · seafood teishoku1 location
さかえ屋Sakaeya · ramen1 location
ほぐし処 福路Hogushi-dokoro Fukuro · relaxation & wellness18 locations

Every location in Japan, with addresses and map links →

Night exterior of Yakiniku Horumon Togo Izumi in Nagoya
焼肉ホルモン 東郷 泉店
Izumi, Nagoya
A grill built into the counter, with beef and a draft beer
A grill in every table. This is the format we are bringing to Texas.

The Texas company

M-First USA LLC is a Texas limited liability company and a wholly owned subsidiary of M-First Co., Ltd. Texas is the parent company's first location outside Japan, and the project is funded in cash by the parent. There is no financing contingency.

Entity
M-First USA LLC
Jurisdiction
State of Texas
Filing number
806770539
Formed
August 27, 2026
Parent
M-First Co., Ltd., Nagoya, Japan
Japan Corporate Number
7180002059119

The Japan corporate number above is a public registration issued by Japan's National Tax Agency and can be verified independently at houjin-bangou.nta.go.jp.

What we are looking for

We are looking across the Dallas–Fort Worth metroplex, with a focus on the northern suburbs — Plano, Frisco, McKinney, Allen, The Colony and the corridors around them. We are ready to sign on the right site — there is no financing approval to wait on — and plan to open in 2027.

If you are not sure whether a space fits, send it anyway. We would rather look at fifty and pass on forty-nine. Brokers and landlords are welcome to contact us directly.

Contact

Takumi Nittono
Takumi Nittono
U.S. Managing Director
Email
takumi@mfirstusa.com
Telephone
(518) 844-7692